Generation Gap
by ©Ledomduvin 2023
The difficulties of selling wine in recent years are mainly due to a generation change (IMO).
Millennials and Gen Z are not drinking or being interested in wine as much as the previous generations, Boomers and Gen X.
It is also partly due to a lack of finance (e.g. inflation, cost of life, etc.) and thus a minimized budget to spend on wine compared to 15 - 20 years ago.
But it is also due to physical and mental health concerns and the constant bombarding of anti-alcohol campaigns in recent years.
With each generation, time and people change, habits, customs and culture too.
Cheers! Santé!
Dom
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