Sunday, August 26, 2018

LeDomduVin: What's a great wine? And don't let anyone or anything influence your own taste, decision, and judgment !!!



What's a great wine? (Qu'est-ce qu'un grand vin?) by and for @ledomduvin 2025


What's a great wine?

And don't let anyone or anything — like wine critics' scores, ratings, tasting notes, medals, or quotes— influence your own taste, decisions, and judgment!!!


What's a great wine? (*)


We can argue on the subject for hours, but first and foremost, a great wine is a wine YOU love.

A wine that is satisfying to you for its aspect, robe, color, intensity, aromas, bouquet, freshness, ripeness, richness, depth, complexity, balance, harmony, structure, texture, layers, taste, aftertaste, finish, and whatever else you can think of that is pleasing to you in it. 

A wine so exciting and delicious to your palate that it makes you shiver, or pause, or reflect, or smile right after the first sip. A wine from which the first glass immediately calls for another one. A wine you will never forget for that blissful moment. A wine triggering only one reaction from you: "Wow! What a great wine!"

Wine tasting is so subjective and can be influenced by so many factors that you can only count on yourself to really define what a great wine is for you. You might be the only one in the room who loves the wine, yet who cares, as long as you are satisfied with it. And don't let anyone or anything influence your own taste, decision, and judgment!!!


Don't let anyone or anything influence your own taste, decision, and judgment!!!


Label design, wine critics' scores, ratings, medals, quotes, tasting notes, and wine descriptions are all fine to read and pay attention to, and might, to a certain extent, guide and influence your decision and even help you to make up your mind on whether to buy a wine without having tasted it before (or not). 

However, do not let these factors dictate your decision; take control of your mind and influence your palate. Although some of them may be used as guidance (those from the critic(s) you like and follow, who are usually meaningful and reliable, 'cause not all of them are), none of these factors should determine whether you will enjoy or even love the wine, especially before tasting it.

Don't fall into the trick of believing that because a wine critic you follow, like, and have a similar palate and taste, scored a wine highly, that you will automatically love this wine. Of course, there is a strong potential you might like it too, but it is not always the case.   

So, don't let anyone or anything — like wine critics' scores, ratings, tasting notes, medals, or quotes — influence your own taste, decisions, or judgment!!! 

Do your research and browse the internet, as the scores, ratings, and tasting notes might be outdated and reflect how the wine was at a specific time —maybe a few years ago —while the wine may have evolved (for good or for worse—you never know). Diversify your sources and check what people have to say about it.  

Look at the various given scores on Wine-Searcher.com, for example, and only take into consideration the most recent ones. And if not recent enough, have a look at CellarTracker.com to read the most recent wine reviews, scores, and tasting notes (if available for the wine you're looking for).   

In any case, please, please, please do not define a wine's quality and taste by just reading scores, ratings, or critics' reviews and quotes, either (especially if outdated). Do not say: "..oh, look, this wine got between 95-100 points, it must be excellent...", as you do not know! 

That's true, isn't it? You have no idea if this high-scoring wine will be good for you and your taste, your palate, and overall personal preferences, just by trusting a few high scores and reading a few often vague and meaningless sentences that claim to describe it—sent your way with appealing words and adjectives meant to cloud your judgment and make it harder to decide based on your own tastes. 

When I was less experienced, I often bought wines solely based on high scores, only to be disappointed because the scores were outdated, inflated compared to the wine's actual quality, the wine evolved differently than expected, or because the high score came from a critic I don't usually follow but decided to trust for that particular wine. It's the surest way to make a mistake.  
 
Think about it. Unless you've already determined that your palate, taste in wine, and appreciation for tasting are similar to those of a particular wine critic you've been following closely for years, and as a result, you've established that you both favor the same wines and rate them similarly (and they receive good scores and are on par with your preferences based on the descriptions), then you really don't know. 

And to be able to tell if that 95-100-point wine will suit your palate (or not), there is only one way: You have to taste it! There is no other way.

Granted, unless it is inexpensive and widely available, tasting a 95-100-point wine is not always easy because they tend to be costly and produced in limited quantities, making them difficult to access. Most wines rated 95 or above are. So, unless you purchase and try it yourself, you'll never know if that 95-100-point wine is as good for you as the rating or score implies.  

In fact, you are facing 3 situations that will influence your decision whether to buy it (or not): 

1. The 95-100 points have been given fairly recently by a wine critic (in a magazine, a guide, or a website) you follow and like, as you have a similar palate and usually like the wines he or she likes, and in that case, there is a high probability that the taste corresponds to your palate and that you may agree with the score too, and consequently have no problem to buy it and enjoy it.    

2. The 95-100 points is an aggregated average score calculated by taking as many critic scores as possible for this specific wine and vintage, adjusted to the 100-point scale. Since the final score is a consensus of various critics' scores (some old and some newer), and recent reviews on CellarTracker.com corroborate these scores, there is a high probability you'll buy and like the wine, even if you would have rated it differently based on your taste.   

3. The 95-100 points have been given by one (or several) wine critic(s) (in a magazine, a guide, or a website) long ago and/or by a critic you dislike, or that has a palate totally different than yours, and you usually disagree with his or her scores. Obviously, you probably won't buy the wine, even if it received high scores. However, it would still be interesting to taste it if you have the chance one day, to see whether you like the wine and agree with the score.    


That said, even if I ask you not to judge a wine's quality solely based on scores, a 95-100 point rating will always influence your opinion, directly or indirectly (even if it's from a critic you dislike). It would be dishonest to claim otherwise. But what I mean is: don't assume anything about a high score or take it for granted until you've tasted the wine yourself.    


The more you taste, the more you refine and sharpen your palate's skills, knowledge, and taste.   


Nowadays, there are many ways to taste a wine before buying it and/or to be informed about a wine's quality, and to make your own judgment of wines rated by critics, while refining your palate, sharpening your skills, and growing your knowledge at the same time.  
  • Visiting your "Caviste" (or boutique-wine store) to ask for their opinions and comments can be helpful. If the "caviste" is friendly and customer-focused (like I used to be and like I was during my New York years), they might be willing to open a bottle in the store so you can taste the wine, judge it for yourself, and help you decide whether to buy it.   
And trust me, from experience, a "caviste" usually has no problem opening a bottle because he/she knows the bottle isn't lost. Most customers who visit the store always appreciate a free "impromptu" tasting with the chance to get a free glass of wine. Therefore, opening a bottle to win over one customer usually attracts others and significantly increases the chances of selling more bottles of that specific wine than initially planned. 

Personally, when I worked as a store manager and wine buyer at two boutique wine stores in NYC, I had no problem opening bottles for customers. This often led to enjoyable impromptu tasting sessions that many other wine shoppers also appreciated. It was fun, and I sold many cases of wine this way, rather than just individual bottles. 
NB: Between you and me, fakely arguing about a wine or criticizing a producer or a specific wine label,  especially when facing a skeptic, is always a good trick for a caviste to open a bottle in the store. It usually works quite well, and the skeptical customer usually ends up buying the bottle. (😊)

Other ways to taste a wine before buying it and/or to be informed about a wine's quality, and to make your own judgment of wines rated by critics, consist of:
  • Subscribing to the newsletters of your local wine merchants and/or wine stores, to be informed of their up-and-coming wines, promotions, tastings, dinners, and other wine events  
  • Going to wine dinners, wine fairs, as well as forums, expositions, and any other events promoting wines. 
  • Being invited as often as possible by friends who have a substantial private wine cellar at home (😊)
  • Traveling and visiting wine regions and wineries, to get facts, stories, and other details directly at the source. There is no better way to understand a wine, the producer who made it and his/her philosophy, as well as the vineyard and terroir it comes from (types of grapes and vines, age of the vines, vineyard management, history, geography, geology, topography, climate, microclimate, weather patterns, etc.)
NB: This list is not exhaustive; there may be other ways to taste and evaluate wines.


You may have noticed that I didn't mention or suggest going to your local supermarket, as most supermarkets store their wines in less-than-ideal conditions (not to use the word "bad"). This is especially true when visiting "over-the-top" supermarkets with aisles upon aisles of nondescript bottles of wine, gathering dust while standing upright for months under harsh neon lights. Yes, these wines might look appealing in pictures on that supermarket's wine flyer, pamphlet, brochure, or even website, with all sorts of flashy scores, ratings, quotes, stars, medals, and whatever else they've squeezed into that image to persuade you to buy the wine, but the reality is often quite different...     

Obviously, they do it to draw your attention and influence your mind, taste, judgment, and overall buying decision and experience. Deceiving you into buying wines based on scores, ratings, quotes, and medals rather than taste and intrinsic qualities. And the result is often annoying (as you feel that you've wasted your money) and disappointing (as even if you try to convince yourself that there is something good about it, because this or that wine critic said it was good and scored it highly, you don't even like the wine after all).   

Marketing savvies have perfected many ways to lure you into their trap to make you buy wines that are not good taste-wise and/or not worth it money-wise, or even fake and/or counterfeit wines without you noticing it, who knows.... (my previous post is a perfect example of it, read it here). 

In fact, many unaware and uninformed wine drinkers surely buy some of these marketing gimmicks (or even fake wines) with blind eyes and without asking questions, sometimes, simply because the "mise-en-scene" is too good not to be true. 

Either the label looks completely genuine, or the scores, ratings, quotes, and/or descriptions on the flyer, pamphlet, or brochure sound so attractive that one or the others ultimately catch your interest, and you can't resist the temptation of buying at least a bottle.

My point is that you should never decide or convince yourself that a wine should be good or even great, solely based on:
  • the look and overall design of a label, or
  • the wine critics' scores and other rewards (medals, stars, etc...) on flyers, pamphlets, brochures,  websites, or in specialized wine buying guides, or
  • the discounted price or other promotional packages 
You'll be surprised by how many people do that on a weekly basis. They check the scores, read the descriptions, and buy the wines without further research (or having previously tasted them in most cases), and, roughly 7 out of 10 times, end up disappointed as the wine is not to their liking after all. 

Yet, still, the week after, again, they find themselves in front of the same shelves at their local supermarket, and they do it again... Sounds familiar? While there are now numerous free applications and websites available to assist them in their choices, such as Wine-Searcher.com, Vivino.com, and CellarTracker.com, for example, and these tools can help them make more informed decisions when purchasing wine.  

Ok, granted, these sites and apps also have scores and ratings, such as 100 points and stars. Yet, these are average combined scores and ratings from various sources, including both professionals and regular people, indicating a consensus. Therefore, the scores and ratings are likely to be more accurate and credible than those from only one or two wine critics, whose palates may not align with yours.   


So, let's start with an example of the look and overall design of a wine label. 

For the purpose of this post, I created the following fake wine label (and the accompanying wine flyer, which is featured a little further down in this post). I posted them on social media (Facebook, Instagram, and LinkedIn) before finishing this post to gauge the reactions and comments they would elicit from the public. 

And surprisingly, many people viewed and liked it, which is great. Yet, I'm sure that many of them fell into the trap and probably did not even realize that it was a fake wine label (especially those who do not understand French or are not familiar with French slang). The devil is in the details. Look at this label carefully!   



Chateau Picrate Label by © LeDomduVin 2018


Did you fall for it? Yes? No? Let's have a closer look at it.  


At first glance, it "almost" looks like a genuine wine label. Frankly, some of the modern-style wine labels on bottles I've seen on the market look even faker than this one (if I may say so...😊). Yet, looking at it closely, some of you will realize the obvious "supercherie". 

1. The wine name, "Chateau Picrate", is a joke, but some of you may have fallen for it as being a true Chateau name (or not). You may not know it, but "Picrate" is an old French slang word designating a low, generic, and often tasteless wine in French (thus, if you did not know, it is normal if you fell for it, as you have to be French or master the French slang to know that). (*) 

2. The producer's names, "Cedella Vinasse et Vincent Goût", two of the various fake names and protagonists I use in my wine stories and illustrations, are made-up names for which you may have also fallen for (and there again it is normal for the same reasons as the wine name above), as these are French slang play-of-words. 
  • "Cedella Vinasse" is a French-made-up play-of-words for "C'est de la vinasse", which could literally be translated in English by "This wine is crap" (*)
  • "Vincent Goût" is also a French-made-up play-of-words for "Vin sans goût", which could literally be translated in English by "Wine without a taste" 

3. The appellation, "Appellation Ajeterdanslevier Recommandée" (AAR), is also a made-up word instead of the usual "Appellation d'Origine Controlée" (AOC) or nowadays "Appellation d'Origine Protégée" (AOP). 
  • "Ajeterdanslevier" is a French made-up play-of-words for "A jeter dans l'évier", which could literally be translated in English by "to throw in the sink"

4. The village name, "jenveuxplus", is the same thing, a completely made-up French play-of-words for "j'en veux plus", literally meaning in English "I don't want any more"

5. The zip code (or "Code Postal" in French) 33333 does not even exist in Gironde, France. 

6. "Bordeleau" instead of "Bordeaux" (that was obvious..). Bordeaux (the town and the wine region) and Borddeleau (the play of words, I replaced it with), both literally mean "at the water's edge" in French. 

7. And the logo or drawing in the middle?... Now that is an interesting-looking design, related to the Appellation "Ajeterdanslevier" Recommandée...  Remember "l'évier"(in French) is a sink... Can you see what I'm getting at? Yes? No?  Look at it again... what does it remind you of? Any idea? Look again... do you have it? Yes, of course, it is a kitchen sink hole... get it? Clever, isn't it? 

And even as obvious as all these details may have been (for a person speaking or having a good understanding of French or French slang and play-of-words), you may still have fallen for it and believed it was a genuine label, did you? 

Now, you can see how easy it is to be deceived by a label when you have no clue it is fake. Therefore, never judge the quality of a wine by its label. I'm sure that from now on, you will have a closer look at labels at your local wine stores... (😊)


Let's take a look at an example of the wine flyer now. 

As I mentioned earlier, after creating the fake wine label, I also made a wine flyer to promote it, for the purpose of this post. Also, I posted it on social media (FacebookInstagram, and LinkedIn) to, again, see the reactions and comments it will trigger from the public eye.  

Surprisingly, it was even more successful than the fake wine label, probably because I used English words this time (instead of French) to capture the attention of a wider audience. And it worked well, as even if I stated (on my post with these 2 illustrations posted on the social media) that it was a joke, at least one person made a comment saying: "Where is the joke?" (and if one person wrote it as a comment, either he did not get it or thought it was genuine at first, then you can be sure many others at least thought the same way too 😂😂😂)

Let's take a closer look at it, and please tell me that you didn't fall for it...
It is way too obvious, isn't it?..... 



Chateau Picrate Critic's ratings/scores by © LeDomduVin 2018



Pretty good and quite funny in my opinion, isn't it? I liked it a lot and even laughed at my own jokes while doing it (and afterward, when revisiting it...), and if nobody else did, then at least I'm glad I had a good laugh for my own pleasure (nothing better than self-satisfaction from time to time).    

At first glance, I'm sure that some of you, who are not attached to details and never read between the lines or read too hastily without paying close attention, probably thought it was a genuine wine flyer (badly hand-made... I admit... but genuine maybe...) and only looked at the scores and the 5 stars quotes... Am I right?   

Unfortunately, when it comes to buying wines they do not know, most people, in general, are way too often falling into the trap of marketing geniuses exhibiting enticing wine critics scores, ratings, quotes and medals on over-the-top wine retailer's websites and/or on supermarket's flyers, pamphlets, and brochures. They should learn how to pay more attention to details in order to save both money and time.  

However, let's dissect it, like we did for the fake label above, to discover the hidden gems of humor contained in this fake wine flyer (and to provide answers to those who might still wonder where are the jokes.. and did not get them 😊 ... I admit that it might be a little difficult if you don't know anything about wine or are not part of the wine industry or not a wine magazine reader). 

1. The scores and distorted names above them are all inspired and based on the scoring systems and  names of some of the most well-known and respected wine critics in the world (some of whom I know quite well, therefore my apologies in advance to all of you for ridiculing your fist and/or last names)

2. The "Triple Gold" Medal at Jakarta International Wine Challenge... I don't think there has ever been an International Wine Challenge at Jakarta... (but I thought it was a good idea 😊)

3. "The Daily Booze" instead of "The Daily News" (why not...)

4. "Carafe" instead of... (you surely guessed this one)... "Decanter" of course (pretty funny, no? )

5. "Red Prawn" instead of "Gambero Rosso" (the famous Italian food and wine magazine with its "Tre Bicchieri")... (this one may not have been obvious for everybody... but funny still in my opinion)

6. "Painin Guide" instead of "Peñín Guide" or "Guía Peñín" in Spanish (the famous guide to Spanish Wines)

If after revealing all these details, you are still falling for it, I'm not so sure what to do for you.... as you are a hopeless, desperate case... (😊)



Don't let yourself be influenced by the wine critic's scores or ratings



Wine critics scoring a wine by © LeDomduVin 2018 



Don't let yourself be influenced by the critic's scores or ratings as they can be "meaningfully meaningless" (as I like to say) and greatly vary in between wine critics. As said previously, get to know the various wine critics palates and scoring patterns, and only follow with assiduity the one (or the few) that have a similar palate and tasting appreciation as you, and score wines with scores similar to the ones you could have given to the wines yourself.

Over my 27 years career in the wine business, my palate and taste have changed and evolved as I was  (and still) getting older and to a certain extent wiser. And it is the same for the wine critics. Therefore you should always keep track of these changes, the wine critic ones as well as yours too, prior finalizing your decision, more especially if you haven't tasted the wine yourself previously and only base your decision on scores. 

If out of 10 wine critics scores for a wine (let's say between the range of 89 to 96), 6-7 are similar and the other ones are not far behind, then it means that fairly unanimously, most critics liked the wine and that there is a good chance for the wine to be good for your palate and even more chance for the wine to please a wide range of diverse palates. It might, or not, be to your liking, but it does not mean that it is bad either. It just means that your palate is different and the wine not suitable for your taste, even if it will please others.

In general, the more homogeneous the scores from various critics are the more mass appeal the wine will have due to its intrinsic quality and not only because a handful of the most famous critics give it a high or top scores. This is what happens to the top 250 best wines in the world. At this level, they are rarely "not good" and even less often "bad", they are just "not as good as" due to an off vintage, yet their scores usually still remain high. 

If, on the opposite, there are too many variations in between the wine critics scores, for example, respectively 89, 92 and 96 (like in the illustration above), then you will have to go with the wine critics you follow the most to be sure that the wine corresponds to your taste. But you may have a comprehensible hesitation and ask yourself why the wine critic you follow rate it lower or higher than the other critics. The tasting notes might give you a hint of why he/she scored it that way. But in the end, the choice is yours, and there again it does not necessarily mean that the wine is bad, just that it did not correspond to the taste and palate of this or that wine critic, that's it. In that case, you know what to do, find a way to try it and judge it for yourself.

On top of that, depending on the wine critic you follow, some being more consistent than others, scores can be quite tricky to understand and may not even reflect the tasting notes, supposedly written to give you an incentive on the reason why the wine received such a score.

I remember, once back in NYC a few weeks after attending the En Primeur 2003 vintage in Bordeaux, reading the tasting notes of a few wine critics, for the Chateaux of the Appellation Margaux for example, to compare them and define what I will buy for the store back then. I was startled and doubtful by what I was reading. They all looked nearly the same. It was absolutely bewildering. 

Imagine, you read 15 or 20 tasting notes from the same wine critic on the various wines from one appellation and in the same vintage. And you realize that not only all the tasting notes are approximately the same (despite some rare changes of a few words and sentence styles) and thus "astonishingly indistinguishable" from one another without looking at the names of the Chateaux, but, surprisingly enough and for some unexplained reasons their scores (or ratings) greatly varied. Go figure!

For example, it was like reading, about 2 different Chateaux from the same appellation and same vintage, something like:
  • Chateau Y 2003 Margaux
"Black fruit, good acidity, polished texture, good structure and balance, long persistent finish" 89pts

  • Chateau Z 2003 Margaux
"Black fruit, refreshing, smooth texture, combining structure and balance, long-lasting finish" 96pts



The blind tasting wine critic's paradox by ©LeDomduVin 2018 



Well... what?!? What really differentiates these two tasting notes? They are roughly the same and say the same thing for both wines... So, why are the scores so different? What makes the first one only worth an acceptable 89pts and the second one a staggering 96pts? How meaningful is that? I wonder... what is the word I'm looking for? Ah, yes... "meaningfully meaningless" that is... 😊  ...as these tasting notes are in no way indicative of the superior quality of the second wine compared to the first. This kind of tasting notes are incredibly confusing and meaningless at best. 

If someone has the answer, please let me know, as I'm very interested to know why there is such a big difference in between these 2 scores while the descriptions are nearly identical.

These are just examples that I created for this post. But seriously it is not even exaggerated, as for the tasting notes I read from these few wine critics for the Bordeaux En Primeur 2003 back in the days, they were to that extreme, meaningless, as nearly literally identical but showing huge differences in scores. It was mind-boggling.        

Now, if we go back to the situation at the wine critics' table in the illustration above, the huge gap in between critics scores  (the lowest being 89pts and the highest being 96pts) proves once again that tasting is very subjective and that you should really know the taste and palate of the critic(s) you follow and the pattern he/she/they follow to rate the wines he/she/they have tasted (I'm repeating it as it is an extremely important point). 

Let's take again an example from the Bordeaux 2003 Vintage. 2003 was such a controversial vintage in Bordeaux as it was a very hot vintage, which scared and startled and took aback many producers (to say the least) as the heat wave was not planned, anticipated and/or expected to be that hot and that sudden. It was an unprecedented type of vintage, which produced some really weird wines, yet most wine critics first raved about it during the "En Primeur" campaign.  Let me explain.

Unprecedented hot vintage, yes, as neither the winemakers and their team of vignerons, neither the vines were prepared for such hot weather. As a result, facing an unprecedented situation, some  got scared and harvested too early to try to keep some acidity and prevent over-ripeness (surely fearing their grapes will cook and/or the rain might come at some point diluting the early ripening grapes). While others, probably over-confident, harvested much later trying to take advantage of the sun to have riper grapes and tannins, to obtain fuller and stronger wines. And some hesitated, they harvested part of their crop too early, then stopped and waited, then harvested the rest of their crop later (way too late for quite a few of them), and ended up blending both harvests together, spawning unbalanced wines with weird characteristics.

In fact, some of the resulting wines from the early harvest were totally unripe, acidic, astringent, green and tannic. While some of the later harvest were strongly overripe, or obviously cooked, showing everything upfront with no structure and no harmony and a finish unpleasantly high in alcohol. And the rest of the wines were a strange combination of both characteristics (early and later harvest blended together).

In my true and honest opinion, the resulting wines across the whole region of Bordeaux in general, for this hot 2003 vintage, to say the least, were frankly inhomogeneous and unbalanced.

In the position of Wine Buyer and Wine Director for one of the most successful wine and spirits retail stores in Manhattan (NYC) at the time (PJ Wine), I remember when we traveled to Bordeaux for the En Primeur 2003 and being there, in my home region, with our team, tasting hundreds of Chateaux, some 2 or 3 times as they were presented in various tastings and events.

After tasting so many wines every day for about 8 days straight (at the wineries, at wine tasting events, with the négociants, and even during wine dinners), my mind was set on buying as little as possible, as I was irrevocably skeptical about the quality altogether of this rather strange "millésime" (vintage in English), resulting in "Bordeaux 2003 En Primeur tasting" being one of the worst and less homogeneous vintages I have ever tasted (En Primeur) in my 27 years career as a Sommelier and Wine Buyer for restaurant and boutique wine stores.

My boss and some of the rest of the team, at the time, (like the press and most wine critics) were also quite ecstatic, raving about this 2003 vintage. They said it was great, fruity, strong, lot of structure, etc, etc.... Yet, I thought utterly differently.
  • Whenever they tasted concentration and ripe jammy fruit, I tasted over-ripeness and cooked fruit. 
  • Whenever they tasted some sort of freshness or crispiness, I tasted weird, sour and unpleasant acidity for some and total lack of acidity for others. 
  • Whenever they tasted solid grip of tannins that added texture and structure, I tasted unpleasant, unintegrated, astringent and green tannins contributing to the bitterness of the wine, or, on the other end, "overripe" tannins adding almost like a burnt sensation. 
  • Whenever they tasted concentration and strength, I tasted over-extraction and the high alcohol level. 
We were definitely not on the same page, as I really disliked the 2003 vintage. I urged my boss not to follow the critics (or follow them with extreme caution) and more especially not to buy too many cases of too many wines in that vintage, as they will surely be difficult to sell and time might prove they will not evolve well... But he did not listen and swallowed the words of the wine critics who released their scores right after the tasting week, surfing the wave of enthusiasm for this unprecedented hot vintage blinded by his lack of better judgment.

In fact, and time proved me right, rare were the Chateaux which succeeded in making a good wine in this particularly unprecedented hot 2003 vintage. Moreover, none of them improved with age in the bottle. Of course, there are some rare exceptions to that rule. Pontet Canet in Pauillac and Montrose and Calon Segur in Saint-Estephe come to mind (there were definitely 3 of my favorites when we tasted them at the Chateaux, and the critics raved about them as being the best of this particular vintage, for that I had to agree with them, for the rest no).

Pauillac and more especially Saint-Estephe on the left bank were mostly preserved due to their proximity with the Gironde estuary creating a micro-climate preserving the vines from the heat by colling down the air, and the presence of sand, and patches of clay in the soils, which tend to stay cooler and also retain water, an essential key factor to produce good wines during a hot year like 2003.

NB: note that I did not mention gravel, which is one of the main component of the Haut-Médoc soils, as gravels absorb the heat during the day to restitute it at night to the vines, which usually helps the ripeness of the grapes in regular years, but in very hot year it increases it too rapidly and does not help to cool down the vines, therefore no point to mention it.

The wines crafted from vineyards of the right bank planted on calcareous and clay soils also did well for the most part, as both if these soil's components retain humidity and release it, allowing the vines to cool down, get the water and nutrients they need, and be more resistant when facing strong heat like in 2003.

But overall, it is just the harvesting time decision and the quality of the grapes at harvest time that define the quality of the resulting wines for the 2003 vintage (and most wines were not good for all the reasons cited above, but more particularly due to wrong vineyard's management decisions and harvest timing).   
    
However, to my despair and despite my advice not to, my boss ended up buying loads of 2003 Bordeaux. At first, the "Bordeaux En Primeur 2003 vintage" sales were promising, as the wine critics notes and their incomprehensible enthusiasm for this peculiar vintage paid off. But then, about 6 months to a year later, while the wines were still in barrel, not even bottled and therefore not even shipped to us, some critics started to downgrade the wines and lower their scores.

My first intuition was right and my fear of having difficulty selling that vintage became a reality.

The wines were still in barrel, not even bottled, but clients were already calling to cancel their orders and get their money back. My boss was both upset and desperate, not sure of what he could do anymore to turn the situation around.

Moreover, after the vintage 2000 when Bordeaux wine prices started to go haywire, 2003 came at a high price too and speculation that was quite high right after the En Primeur 2003 tasting week came rapidly to a low point as revised scores started to appear.

2003 came at a high price, as 2001 and 2002 were just average to bad vintages (not great, not good, but just OK... mediocre if you want my opinion - yet, some wines from these two vintages surprisingly ended up being quite good with a bit of age in the bottle; that is what we call "Classique Bordeaux" in Bordeaux, as an excuse of being austere and mediocre in their youth, but somewhat better a few years down the road).

Then again, some lower their scores after tasting the 2003 wines again after bottling, 2 years later, realizing that they had been partially or completely wrong in the first place. Then, once again, lower their scores again a few years later as the wine did not even improve and, in some case, even got worst. That said, I cannot generalize, as not all critics downgraded the wines. Some critics (a few, but still...) slightly  elevated their score after bottling.... yet, it did not reassured our clients and did not help for the sale....

My boss had gambled on the success of this Bordeaux 2003 vintage, not on his own taste, but on critics scores, and the critics were changing their mind rapidly. At that time in the US, Bordeaux wines were products of huge speculations on both the regular and the grey markets. Lower ratings meant lower investment returns over time for most of our clients. About 3/4 of the stocks we bought went canceled or unsold, and he took us more than 2 years after receiving the stocks in our warehouse to liquidate them, most of them with a huge discount, just to get rid of them. It was a sad experience that had been driven by scores rather than taste and reason.

I'm sorry, once again and as usual, I'm slightly deviating from the subject to tell you my stories from the past. So, let's go back to the huge gap in between critics scores.

Let's take, for example, the scores of Chateau Palmer 2003, which was one of the Chateaux that made a decent yet not extraordinary wine in this peculiar vintage (yet much better than some for sure... and because I like Palmer for many reasons, one day I will tell you why.... in another post).

As unbelievable as it may seem, in the table below, the gap between the Wine Critic's scores received by Palmer 2003, varies from a low 87pts to an astonishing 96pts on 100 point scale, and from 15.5 to 18 on 20 points scale. As for the critic's overall view, 4 are between 85-89 and 5 between 90-94. Personally, my score will be somewhere between the middle and the lower camp. (looks like the same situation as my illustration above at the wine critic's table 😊)

In any case, as already stated earlier above, (and it makes even more sense when looking at the table below), the huge gap in between critics scores proves once again that tasting is very subjective and that you should really know the taste and palate of the critic(s) you follow and the pattern they follow to rate the wine they have tasted.

That is the reason why you cannot let yourself be influenced by the scores (or ratings) without knowing the palate, taste and rating pattern not only of the critic(s) you follow, but the others too.



Chateau Palmer 2003 Wine Critic's Scores © LeDomduVin 2018



I did a colorful graph as visual graphs usually speak louder than words. 😊



Chateau Palmer 2003 Wine Critic's Scores Graph by © LeDomduVin 2018



For the ratings on the 20 points scale, it is important to understand that they cannot be converted into the 100 points scale via mathematical % conversion (right column in table below - as some of you might logically think so and do so), as the results do not equal or match the corresponding 20 points rating scale used by the wine critics and wine press.

To better explain what I'm trying to say,  here is another table I created, which should help you understand (I hope it helps). 


Wine Critics 100pts scores vs 20pts scores scale by © LeDomduVin 2018


As you can see, wine critic's scores and descriptions can be biased and greatly vary due to various factors and therefore could influence you wrongly if you do not know or have at least an idea of the palate, taste and rating pattern of the critic(s) you want to follow. So unless you have similar palate and taste, do not let yourself be influenced by scores that are at both extremes of the scale's spectrum. 

If you are a kind of new to wine and want to know which wine critic to follow (that is if you think that you should follow critics to better buy your wines, then follow these steps:

1. Buy some wines from one region and one vintage (if possible) scored by at least 3-4 wine critics without reading their tasting notes (ask your local store and/or caviste and/or Sommelier to advise you on which ones you should taste if you do not know)

2. Taste, assess, evaluate and score the wines yourself with your own palate  and own rating system (if you can that is....) at home, at a restaurant, alone or with friends and/or family

3. Now, read the various critic's tasting notes and scores, and compare them to yours to determinate, which critic(s) is (are) the closest to your descriptions and scores (the ones you have given to these wines yourself).

4. Repeat the process with various wines from different countries, regions, appellations, and vintage in order to confirm which critic(s) you want to follow.

You will see, it will definitely ease the pain when buying wines that you don't know and never really got the chance to taste before.    



Don't let yourself be influenced by the critic's tasting notes,

Don't let yourself be influenced by the critic's tasting notes, and don't take them for granted either unless you have similar taste or palate. Learn about the palate and taste of the critics you follow to get better guidance on the wine you want to taste and buy (as said and repeated many times in this post...I will never say it enough...).

For example, it used to be a time when Robert Parker Jr. was King, and whatever he said went. For most people with a similar palate, he was right-on, and defined what was good or bad for decades. I have much respect for the man (that I have met a few times long ago) and his palate. I have also a lot of respect for what he has done for many regions and wines and producers all around the world over the last 4 decades, and more especially Bordeaux (where I'm from).

However, for people (like me) who are more inclined to lighter, fresher, more balanced, less extracted, less woody and less alcoholic wines, Robert Parker Jr. taste was probably too bold, too strong, too jammy, too woody, basically too much for their palate.

NB: Note that I said "was" and not "is" as, and although he and WA remain strong references in terms of scores and tasting notes, I believe he (and/or WA altogether) is not making the weather in the wine world anymore.. (for quite a few years now I believe, but you probably knew that already...).

As a Sommelier and Wine Buyer for restaurants and boutique wine stores, I had no other choice but to pay close attention to RP tasting notes, and more especially his ratings (in order to satisfy some of the clients I sold the wines to in both places).

Yet, I have always preferred and expressed more enthusiasm to read and follow the tasting notes from more classic and less "new world" critic's palates such as Michael Broadbent, Jancis Robinson, Hugh Johnson, Stephen Tanzer, Clive Coates and Allan Meadows and buyer/importer such as Kermit Lynch and Neal Rosenthal (just to name a few) for my personal cellar and consumption, but also for some of my clients.

Nowadays, I also follow newer critics like Neal Martin, Jeannie Cho Lee (with whom I've worked for a little while) and a few others, as their palate and taste seem to better correspond to mine (... it is not always true though), yet my taste has evolved and changed over the last 30 years, as well as the wines have changed. 

Yet, in the end, I usually prefer my tasting notes as they are more detailed and express more emotions and sensations towards the tasted wines (nothing wrong with unabashed self-promotion here, hey?... Read some examples on my last post here and let me know what you think).

On that note, I found that some critic's tasting notes are really "meaningfully meaningless" (these 2 words together again 😊... I love saying them...) to the point of being bad sometimes.

I remember reading the tasting notes of a famous critic (no name here, as with time I learned how to respect him somewhat, even if I still don't like his writing style) for the 2003 vintage Bordeaux En Primeur, and frankly, for Margaux (same example as above again and I want to insist on that), they all had similar tasting notes resumed in 2-3 short sentences maximum for each wine and were "astonishingly indistinguishable" from one another without looking at the names of the Chateaux.

And yet, some received scores way below 90 points, while others were well above 90 points, but by reading the tasting notes it was impossible to define or comprehend what was the reason behind the scores. Doesn't it sound ridiculous and confusing to you? It was meaningless to me, to say the least. (as said previously, but there again, it is important to repeat it as it happens more often than you think)

In my opinion, the problems with wine critic's tasting notes is that either

1. some are too short, too vague and/or not detailed enough to really describe the wine and reflect or justify the score, or

2. some are way too long with metaphors and made-up words supposed to trigger an image of something peculiar, often unknown to most common people.

It is true, I'm telling you. Some wine critics and other wannabes think that throwing around "meaningful" words such as "rocky mineral", "old saddle leather", "tingling salty tide", and so on, makes tasting notes sound more important, more imposing, more interesting... or something.

Of course, big words and metaphors can be fine when used correctly. They can even be built into a very good writing style, but I'm referring to tasting notes that use bad metaphors, rather odd terminology and so many supposedly "meaningful" words that it reduces them to be unintelligible in the context or even hard to imagine, and therefore become "meaningless".

For example, it is like if I was writing this as a tasting note:




Chateau Picrate Label by © LeDomduVin 2018


Chateau Picrate 2018 Appellation Ajeterdanslevier Recommandée 

"Exuberant nose of ripe Durian fruit with notes of mildew, underbrush forest floor, just unearthed mushrooms, long vacated birds nest, undertones of flooded tarmac, moldy saddle leather, buried Alpine Ibex horns, crushed pencil shavings in coriander, cloud of attic dust, over moisturized cigars box, waterfall's rocky minerals, wet pebble stones, and overtones of wet animal fur, old mope, mothball, sponged chalkboard, dried Uhu stick and just opened black indelible marker pen. A slipper of the vintage. Highly recommended"  62pts
- LeDomduVin 26/08/2018


OK, this is an extreme and slightly exaggerated example... yet, I have read similar laughable tasting notes and at that point, in my perplexed opinion, it's bad, over-killed and at best meaningless.

Unfortunately, some wine writing people just did not get it yet. And when this type of writing leaves the minds of melodramatic wine critics, wine bloggers, and other wine-writer wannabes and enters mainstream wine TV shows, wine press, wine guides and books on the subject, we all suffer from lack of understanding and for good reasons.

On that note, and now that I have wasted 2 hours of your precious time with a very lengthy post (once again.... 😊), I wish you the best, thanks for reading this post and stay tuned for more posts like this one (I mean shorter than this one I hope.....) 

Cheers! Santé!

LeDomduVin (a.k.a. Dominique Noël)

(*) I made the header illustration in 2025 for this blog post, which I wrote in 2018 (with the same title). I like to use my protagonists in illustrations as headers for my posts, and this post was missing one.

All these names/words are slang and old popular French synonyms for "bad wine" from various regions, eras, and uses.

I thought it would be funny to see my two protagonists, Bordeaux and Burgundy, insulting each other with these old-fashioned French words.😁👍🍷

Also, forget about the definitions of "Picrate" and "Vinasse" in English, as they have nothing to do with the English words, which both respectively correspond to something totally different. In French, "Picrate" and  "vinasse" are just old French slang for "bad wine".  

@ledomduvin #ledomduvin #wine #vin #vino #wein #whatsagreatwine #questcequungrandvin #greatwine #grandvin #definition #pointofview #perspective #subjective #sommelier #sommelierlife #sommlife #lovewine #wineyearly #tasting #winetasting #critics #fivestars #ratings #notes #scores #medals #scoring #competition


Unless stated otherwise, all rights reserved ©LeDomduVin 2018, on all the contents above including, but not limited to, photos, pictures, drawings, illustrations, collages, visuals, maps, memes, posts, texts, writings, quotes, notes, tasting notes, descriptions, wine descriptions, definitions, recipes, graphs, tables, and even music and video (when and where applicable).

Tuesday, August 21, 2018

Fake and counterfeit wines - Investigation series: Chateau Barade


Fake and counterfeit wines 

Investigation series: Chateau Barade


As a Wine Quality Control Director, Sommelier and Wine Buyer, I feel that it is my job, my duty and my responsibility to denounce fake and counterfeit wines on the markets. As part of my job is to do the authentication of the bottles we buy for the company, I feel that it is also my job to point out fake and counterfeit wines present in the market, especially those you may not necessarily be aware of. 

So, for today's post, it all started last Sunday, when a friend of mine sent me a picture of a wine a friend of his just drank in the Canton province in China. 


Chateau Barade 2014 Bordeaux bottled at Saint-Etienne des Oullieres, Rhone-Alpes, France
©LeDomduVin 2018 (Label 1 - Fake Label)


At first glance, nothing major, it is a bottle of a generic Bordeaux AOP (Appellation d'Origine Protégée), 2014 vintage, Chateau Barade, "Vignésime" (an interesting marketing stunt with this French play-on-words of the 2 words "Vigne" (vine) and "Millésime" (vintage) mingled together), which (supposedly) is a "Cuvée Prestige" and apparently received a medal of some sort at a tasting somewhere (looking at it closely, the medal looks really weird, isn't it?). 

Yet, suddenly something caught my eyes, do you see it? yes? no? Well, let me give you a hint... 
The label states that this wine was bottled in Saint-Etienne des Oullieres, with 69460 for zip code.... .....still don't know what I'm trying to point at? Well, let me tell you, anyone who has no clue about France and its zip codes, may fall into the trap, but not a Bordeaux winemaker's grandson like me (in fact, most French people should notice this inaccuracy right away...I hope...)...

Still not sure what I'm trying to say? Well, let's look at a map, should we?


Bordeaux to Saint-Etienne des Oullieres Map - Courtesy of Google Map


Yes, you read this map well, "Saint-Etienne des Ouillieres" is a commune of the "Rhone-Alpes" region, located north of the city of Lyon, about 5 hours and 30 minutes driving and roughly 570 kilometers far from Bordeaux.... Where they produce?.... Do you know what they produce in this region? They produce BEAUJOLAIS..... nothing whatsoever to do with Bordeaux.

Unbelievable, isn't it?

How a Bordeaux wine can be bottled in the Beaujolais region? Impossible as per the French rules of the INAO (The "Institut National de l'Origine et de la Qualité", the French organization in charge of regulating French agricultural products with Protected Designations of Origin - AOC, AOP, IGP, STG, etc...).

Therefore, yes, it must be a fake bottle of Bordeaux AOP  sold in the Chinese market (and probably elsewhere)... another one... (sigh)... and once again, (like if the bottling location was not already a good indication that there is something fishy with this bottle), I will go further and put my authentication skills and knowledge to the test and prove it to you... (as I usually like to do 😊)

Time to investigate once again...


Time to investigate once again.... ©LeDomduVin 2018


So, taken aback by the discovery of this plain sight fake bottle of a supposedly Bordeaux wine bottled in the Beaujolais region, I decided to pursue my investigation a little further on this so-called "Chateau Barade"..... (which actually exist in Bordeaux by the way, therefore the one above can only be an imitation...)

And what I discovered, digging up info and pictures on the internet,  triggered my interested even more.... Where to start? How about starting with "what and where is Chateau Barade?"

First, I could not find a website for "Chateau Barade", which does not mean anything as many small producers are not necessarily interested, nor do not have the time or even the money, to invest in a proper website (even if nowadays you can create a really good looking website for free on a multitude of platforms on the internet). However, I still found a few websites with some info and pictures.

For example, if we go to "Monsieur Touton Selection" website (here), a very reputable wine importer and distributor established in the New York area for the past 30 years (from which I used to buy a lot of wines during my New York years as a Wine Buyer and Wine Boutique store manager between 2002-2011 in NYC - "Hello" to Maxime Touton, if you ever read this post), we can learn the following:

The Chateau Barade vineyard was created in 1956 by Mr. Caillard. It covered then a total area of about 2 hectares, located at Bossugan, a little village of the "Entre-Deux-Mers" region, south-east of Bordeaux (about 7.5 kilometers south of Castillon-la-Bataille). Philippe Dard took over the family property and created in 1992 the farming company with Laurent Dard to produce generic Bordeaux AOP wines. (*)

Nowadays, the vineyard encompasses about 23 hectares of Merlot, Cabernet Sauvignon, and Cabernet Franc planted on predominantly clay and gravel soils, with a density of 3300 vines per hectare. The age of the vines is about 25 years old. Harvest is mechanical. The wine undergoes a fermentation at low temperature to preserve the fruit, followed by a traditional wine-making process.  It has a preservation time of 5 years prior showing more maturity (meaning losing its freshness and reaching its peak basically). (*)

So far, no problem... but it gets interesting from that point on...

Mr. Touton Selection apparently only sells the 3L Box Wine (a.k.a. bag-in-box wine) version of Chateau Barade, boasting these 2 labels on the box


Chateau Barade 3L Box Wine (Label 2)



Chateau Barade 3L Box Wine Label (Label 2)


Now, I would like you to take a closer look at these 2 labels above (as they are supposed to be the real labels), more especially the house in the vineyard, and remember them well to then, in turn, compare them with the other labels of Chateau Barade a bit further down in this post.

It is very important as you can already clearly see the differences between these 2 labels (Label 2 is supposedly the real thing) and the label at the beginning of this post (Label 1 is clearly a very nicely counterfeited fake bottle with a huge mistake on the label), as:

  • The overall drawing is different
  • The house is different (very important point, as, how come two wines from the same estate can boast a different house on their label.... unless it is the same house from various angles, but I do not think so.... fishy, isn't it? )
  • The vineyard is different (...unless here again, it is viewed from a different angle...)
  • The label color, font and design is different 
  • Basically, the overall presentation is different

But let's not jump to conclusion too hastily, and let's go to another website, like "MTVins - Bordeaux" (here) for example (a company that apparently was established in 1982, but that I had no idea it existed until today). 

MTVins is telling us that Château Barade belongs to Laurent Dard, and it has been in the family since 1956 when his grandfather bought the first vines. He started off with just 5 hectares (slightly different from Mr. Touton stating 2 hectares), but now 35 hectares of vines are planted (here again, different from the 23 hectares on Mr. Touton website, but this could just be a question of not updating the info on their website for a while) and some 250,000 bottles of wine are produced each year. Today Laurent is helped in the running of the estate by his son, Florian. (**)

MTVins is also adding that the vineyard is situated in the foothills of Bossugan (hills is a lot to say, Bossugan is a tiny village in between 2 rather small bumps...) in the heart of the Entre-Deux-Mers region. The vines are on average twenty years old (20? not 25 like on Mr. Touton website? they probably uprooted some when they bought it in 1992 and replanted new ones since...) and the clay-limestone soil (I thought it was clay and gravel, maybe some limestone underneath in parts of the vineyard so then...) is great for producing a wine that typifies the red Bordeaux appellation. (**)

The additional details on MTVins website (compared to Mr. Touton) are: 
  • Chateau Barade 2014 vintage is made with 95% Merlot and 5% Cabernet Sauvignon
  • It has a cellaring potential of 5 years
  • It received a Silver Medal in Paris
So, despite a few details, both sites are roughly saying the same things, but, surprisingly the label presented on MTVins is completely different from the 3 labels above, yet, same wine and same 2014 vintage... see for yourself... 


Chateau Barade 2014 Bordeaux - Orange Label  (Label 3)


Chateau Barade 2014 Bordeaux - Orange Label (2) (Label 3)


Once again a lot of differences when compared with the other labels, which makes me think that it could be (or maybe, and it is a far-fetched "maybe"...) the label for the US market as: 
  • different label color (orange to get better visibility on the shelves amongst all the other Bordeaux classic labels and more modern style maybe also to draw millennial drinkers attention... maybe..?)
  • different letter font and color (a question of style depending on the targeted type of markets and drinkers... maybe...?)
  • different type of label: compared to the other ones above, this orange label appear to be embossed (for those of you who may not know, embossing is the process of pressing an image onto the label paper, to make the image (or parts of the image) rise above the rest of the label, to give the customers a more tactile experience...maybe...?)
  • grape varieties on the label (more usually seen on bottles produced in or sold for the so-called "New World" markets like the US, Australia, South-America, etc...)
  • the Silver Medal supposedly received in Paris is nowhere to be found on the label (strange as it is usually the pride the producer/winemaker to put it on the label (front or back does not matter)) 
  • the drawing of the house and vineyards completely disappeared
  • a "fancy" logo with the initials "CB" (for Chateau Barade, I guess...) surmounted by a crown has been added to the label and the capsule...   


However, let's admit that this distinctive orange label is (as the 3L Box Wine label above) also legit and let's move on to another website, like Wine-Searcher for example.

Oh, what a surprise, Wine-Searcher is showing us a different label (again?). Both labels below are roughly the same, except that one mentions "Cuvée Vieilles Vignes" ("Old Vines", strange for a vineyard of only averaging 20 years of age...), which is not mentioned on the one from Wine-Searcher, representing the regular wine.

That means that there should be (at least) two Chateau Barade labels and (strangely enough) both with a proper Medal (not like this fake imitation bottled in Beaujolais above at the beginning of this post with its weird looking medal wannabe...)

1. the regular one like on Wine-Searcher


Chateau Barade bottle picture courtesy of Wine-Searcher.com

(please note that Wine-Searcher states that it is a "Bordeaux Superieur", while the label only states "Bordeaux", not "Bordeaux Superieur".... go figure...)


2. and the "Cuvée Vieilles Vignes" (probably from a parcel selection amongst the oldest vines...)


Chateau Barade 2014 Cuvée Vieilles Vignes (Label 4)


The label above has been slightly modified for the latest vintages ("modernized" somehow...?) and is now looking like the label below. That is a lot of different labels for the same wine or same producer so far....  (unless they are different cuvées or different labels for different markets... maybe... yet, for a Bordeaux AOP sold in the market between 12-15 Euros, which is kind of expensive for a generic Bordeaux AOP wine, as they normally sell for maximum 8-10 Euros a bottle, it is a doable marketing stunt that would not even surprise me....)

Chateau Barade 2015 Vintage (label 5)


And here again, did you notice all the changes and differences compared to all the previous labels above?

  • The house has completely disappeared from the drawing on the label (again...?), only the vineyard remained (view from another angle, again..?) and a tiny windmill has been added in the background... (no comments...)  
  • The drawing now is encircled with Golden rings (why not...)
  • And, out of nowhere, a new logo or "Coat of Arms" should I say (or "Blason" in French) has been added and embossed on the bottle (which is normally reserved for families with Royal or Noble roots in France, are they?...) and added to the capsule too 
  • The medal is not part of the main label (at the bottom) anymore, just a golden sticker at the top right-hand side of the label (which is normal and pretty common nowadays.. nothing wrong with that)  

Here is the back label, if you want to have a look at it as well

Chateau Barade Label 4 (back label) 


Strange, but not impossible, the back label is stating that the wine was bottled in Landiras (zip code 33720), let's look at the map again, which is a commune located about 47 kilometers or 50 minutes driving away to the south-west from Bossugan 

Bossugan to Landiras courtesy of Google Map


I don't know about you, but I personally think that it is a lot of changes for a label of a small producer producing Bordeaux AOP wines... moreover, it must be terribly costly to constantly change the label  from one vintage to the next to begin with... but imagine how costly and time consuming it must be to change the entire label design, as well as the logo and emboss the label and more especially the bottle, 3 or 4 times for the same wine and more especially for the same 2014 vintage... just saying...

Because, if we recap, so far, and looking closely at the 4 different labels of Chateau Barade 2014 (above and in the photo collage below), basically for the same wine, (but maybe, and once again, it is a far-fetched "maybe"... maybe they are "maybe" different wines after all), I found all the following differences, which are way too many variations for my taste for not being fishy (somewhere, somehow....) and hard for me to believe that all these 4 labels are genuine... (at least 1 of them isn't, the "Beaujolais" one for sure is not genuine..... and if someone dares telling me that it is  not a mistake, I will probably laugh out loud for a while, then call the INAO right away.. seriously 😊) 


Chateau Barade 2014 - 4 different labels (at least one is fake) © LeDomduVin2018


Label 1. The supposedly fake Bordeaux bottled in the Beaujolais region "Vignésime" (label with vineyards upfront and a small house in the background with dependencies surrounding it, stating that it is a "Prestige Cuvée")

Label 2. The regular wine in 3L Wine Box (label with a big house that has nothing to do with the first label and vineyards viewed at a different angle)

Label 3. The regular wine in a 750 ml bottle with an embossed orange label (label with no more house or vineyards, but a new logo and stating the grape varieties)

Label 4. The regular wine in a 750ml bottle with the golden circles around the drawing (label with no house but the vineyard remained, maybe a view from a different angle again, and a coat of arms has been added, and it is totally different from the logo on the bottle with the orange label)

Label 5. The "Cuvée Vieilles Vignes" which is the same as number 4 with the additional "old vines" statement

I can hear you say:  ..." but what are you talking about, maybe he just has a different labels for all of his wines/cuvées "...  and I would agree with you if it was a fact, but searching around the internet, it was impossible for me to find out on any of the various websites I visited, if this producer (Chateau Barade) either produces 5 different Labels or Cuvées under the Chateau Barade name or not...


And frankly, I could have stopped there my investigation and moved on to other projects, but I couldn't as I also found the following labels for Chateau Barade 2014... (sigh)



Chateau Barade 2014 - Another label (Label 6)


Chateau Barade 2014 - Another label (Label 6)

As you can see on this label above (Label or Cuvée number 6 now?...), once again, everything as changed

  • The label colors, font, design and details are completely different 
  • The house look is (once again) completely different and there are no more vineyards around it
  • The logo and/or Coat of Arms is also completely different (only 1 initials instead of two compared to the logo, the lions on the side, etc...) and does not appear on the capsule this time (I mean WTF... what is going on?  no consistency whatsoever with this producer....)
  • And, this time, (definitely more and more strange), it has not been bottled in Saint-Etienne des Ouillieres (69460) in the Beaujolais region (😊), or even in Landiras (33720) as stated on the other labels, it has been bottled at the "Chateau"...   ...at the Chateau? which Chateau? I'm counting 3 different ones so far on all these labels... so which one of these houses is supposed to be the so-called "Chateau"? (I wonder...) 


Label or Cuvée number 6 could have been the last one, but no.... (sigh)...
Look what I found... yes, it is another completely different label...
Aaaarrgghh.... it never ends.... (sigh)...
This producer must be constantly changing his mind on label design (or some of those labels are the fruits of a really good counterfeiter... not possible otherwise)...


Chateau Barade (Label 7) 


Chateau Barade (Label 7) 

Look at this label, once again so many variations and differences (Label number 7).....


  • Smaller label (could it be the old label? ok, maybe... but why this embossment on the bottle looks so peculiar)
  • Different color, font, design
  • Different house (again?...pffff)
  • Different vineyard view... 
  • Etc.... 
  • And the cherry on the cake, the bottle is embossed with a crown and the name "CRUSE" (I mean, again, WTF? What is going on here?)

Moreover, this label number 7 is really strange compared to this label below of the Cuvée Vieilles Vignes 2012. 



Chateau Barade 2012 Cuvée Vieilles Vignes



Why will a producer in his right mind will go to the trouble of changing the design of the label and embossing the bottle for the "Cuvée Vieilles Vignes" 2012 and not doing it for the regular wine 2012 vintage? (money reason? maybe... he changed his mind, maybe...) you never know, but obviously, he decided to do it starting from the 2013 vintage, as both bottles and labels (regular and Vieilles Vignes) are the same... (as far as I can see...) 

But the "CRUSE" embossment on the bottle of that label 7, that can't be right? Can it? Fishy, I'm telling you, there is something fishy about all these labels.....  

And to finish this lengthy investigation, yes he did it again..... look what he did to the label of the "Cuvée Vieilles Vignes" 2016 (label 8), he changed it again.....


Chateau Barade Cuvée Vieilles Vignes 2016 (label 8)
Unbelievable isn't it? Is there something fishy here or what?

Chateau Barade various Labels (at least 1 is fake...) © LeDomduVin 2018


So in conclusion, I will say that, unless someone can prove me that Chateau Barade is really  producing at least 3 or 4 different wines, yet all called "Chateau Barade" and all in the 2014 vintage with 3 or 4 completely different labels (refer to label 2, 3, 4 and 6); I, personally, will continue to think that part of this whole story smells and feels like a scam in my opinion.

Let's be serious, what I mean is that

  • either the producer knows about it and is maybe the one who took the initiative to make 3-4 different labels for the same wine in the same vintage (which could be weird, but not unseen before in Bordeaux, as some producers may have totally different labels for the same wine depending on the targeted markets and customers - even if will make it difficult for people for brand recognition and thus to associate the same brand name and same vintage with the various labels), 
  • or he does not know anything, and is simply victim of a huge parallel market on his brand..... (which seems to good to be true in my opinion...)

Whatever is the answer, the reality is that there are definitely copies of his wines on the black and/or grey market (***) in China for sure (and elsewhere maybe). And the label number 1 is a far cry statement of it.
An undeniable fact that is (unless proved wrong). 


That's all folks for today...

Cheers! Santé! and stay tuned for more post like this one coming soon.....

Dominique Noel a.k.a. LeDomduVin     

  
(*) Info partly taken and edited from Monsieur Touton Selection website (here)
(**) Info partly taken and edited from MTVins website (here)
(***) Black Market = illegal  and Grey Market = more or less legal until caught 

Thursday, August 9, 2018

LeDomduVin: Chateau Mouton Rothschild 1945


Chateau Mouton Rothschild 1945 - Upper Label "V" for Victory© LeDomduVin 2018

Chateau Mouton Rothschild 1945


Inspecting a Jeroboam of Mouton Rothschild 1945 ...

As the Wine Quality Control Director for the company I work for, an essential part of my job is to inspect and do the authentication of all the bottles we buy and sell (also checking provenance and suppliers reliability and integrity, as well as being responsible for the quantity and quality of the stock and storage's environment, conditions, and security of all the company's cellars and warehouses, and also doing Market Analysis, Stock Valuation, SOP, etc, etc...).

So, while doing regular monthly inventories in our warehouses, I also take the time to inspect some bottles and put to the test my authentication skills and knowledge.


Dominique Noël a.k.a. LeDomduVin Wine Inspection © LeDomduVin 2018


Although I cannot reveal all the details that differentiate a real bottle from a counterfeit one, as it will go against the deontological codes or ethics of my profession (and might also provide counterfeiters with intrinsic and useful details to produce better fake bottles), I still would like to share with you some of my bottle authentication knowledge and briefly establish the reason why I believe, for example, that this Jeroboam of Mouton Rothschild 1945 is genuine, and not a counterfeit. 


Starting from top to Bottom. 



1. The bottle


- The glass of the bottle is clearly old and its color is too (a bit difficult to see on these pictures as they were taken inside the warehouse, which explains the soft yellow lighting and the darkness of the bottle) 


Chateau Mouton Rothschild 1945 - The Bottle
© LeDomduVin 2018

- 1940s Mouton Rothschild bottles have broader shoulder than the base, and it is clear on the pictures (above and below) that the base is narrower than the upper side of the bottle

- The glass surface presents defaults and asperities with micro-bubbles trapped inside the glass, proof that this bottle has been handblown and not machine-made. 

- On the picture below, you can see a hand blowing default of the bottle. Do you see it? Yes, it is not an impression on the picture, the glass shape of the bottle is slightly incurved [ ) ] on the left side compared to the right side which is straight. [ | ]


Chateau Mouton Rothschild 1945 - The bottom of the bottle
© LeDomduVin 2018

- The punt is deep and thick, time-worn and presents no markings, compared to more recent bottles which present markings (either engraved or embossed or even embedded within the glass).  


Chateau Mouton Rothschild 1945 - The deep and thick punt of the bottle
© LeDomduVin 2018

Back in the mid-40s at the end of World War II, glass was not always easy to find, and therefore, at the time, old and used glass bottles of different colors were melted together, then handblown to make new bottles, which were slightly different in color than the usual color normally used for Bordeaux wine bottles prior (and even after) the War.     


2. The capsule

Old, corroded, wrinkled, time-worn and short (which was normal at that time compared to nowadays Bordeaux capsules, which are longer and usually covering the full length of the cork) with the correct color and correct markings.

Chateau Mouton Rothschild 1945 - Top of the Capsule
© LeDomduVin 2018


3. The cork

I did not cut the capsule for this specific bottle but it is very important when doing an authentication of a bottle to verify the cork size, color, defaults, markings, brand, font, vintage, wine absorption, etc... to make sure that it is genuine and/or verify if the bottle has been reconditioned (re-corked, refilled or topped up, etc...) and also make sure that it is not a fake one. 

That said when a bottle is as old and expensive as this one (Mouton 1945 goes for 35-40,000 Euros for a magnum (1.5L) - retail price -, so I let you imagine how much a Jeroboam (4.5L) could go for...), there is always an hesitation on taking the decision to cut the capsule to verify the cork, as it will slightly decrease the value of the bottle in case of reselling later on. 

If the capsule is slightly loose and you can uncap it from the bottle without damaging it, then it is usually better than cutting it. Yet, if the capsule is tight and you absolutely need to verify the cork, then you will have no other choice but to cut it.   

However, if you are sure to keep the bottle for your own consumption and/or have any doubt about the bottle, cutting the capsule to check the cork is definitely one of the best ways to check 

- the cork authenticity (real or not? old or new? correct or wrong markings like the vintage and/or the brand?) 

- as well as the state of the cork (wet or dry? wine absorption only at the bottom or completely soaked? still in one piece or crumbling? tartaric crystals or not? etc...)  

...and thus, in the meantime, while checking the cork, you can roughly assess the quality of the wine:

- if the cork is dry and slightly loose, for example, air may have affected the wine, which may be oxidized, gone, bad or even turned to vinegar in some case...

- if the cork is completely soaked, soft and crumbling, leakage may have occurred, and the wine may present the same problems as above... 


Chateau Mouton Rothschild 1945 - Side of the Capsule
© LeDomduVin 2018


4. The Label(s)

"In 1945, to commemorate the Allied victory, Baron Philippe de Rothschild had the idea of embellishing the Mouton Rothschild label with art-work: in this instance, a symbolic design intended to celebrate the return of peace. He commissioned this from a young unknown artist, Philippe Jullian (1921-1977). Having displayed early promise as a designer, he was to go on to become a successful dramatist. He submitted several drafts for the label: this one is based on the famous “V for Victory” that Churchill used throughout the war to rally the forces of freedom."


Chateau Mouton Rothschild 1945 - Upper Label "V" for Victory© LeDomduVin 2018

Mouton Rothschild 1945 label is divided into 2 distinctively different labels that are slightly apart from each other.

-  The upper one, on which the "V" represents "Victory" ("Victoire" in French), the ending of World War II, is obviously smaller in height but more particularly smaller in width by a few millimeters on both sides, as you can see on the picture below.

If you encounter a bottle of Mouton 1945 with the 2 labels attached and/or even detached but with the same width, then it is a fake bottle, a counterfeit that you should report, immediately if you can, to the Château, which will in turn investigate...

....but be ready to answer a few questions like: when and where did you buy it? from whom? a collector? at a wine auction? a retailer? a wholesaler? a distributor? Do you still have the contact details? How much did you pay for it? Do you still have the invoice? etc, etc...

All these details are important to trace the history and provenance of the bottle, in order to push the investigation further to retrieve its origin and, at some point, dig up the counterfeiter and put him/her where he/she belongs... behind bars.

It is said that 20-25% of the top 50 most expensive and top wines of the world on the market (mostly French wines from Bordeaux and more especially Burgundy) are actually fakes, extraordinary well-crafted counterfeits that usually challenge even the eyes of the best experts on the market.

It is a stereotype, but it is also said that there are more bottles in the black and grey market in China than the top Bordeaux and Burgundy wineries ever produced...

I've heard a story that a guy counterfeited 6,000 bottles of a very expensive and rare wine, and as per the same source, only about 2,000 bottles have been retrieved so far, meaning that the remaining 4,000 bottles could be anywhere in the world, even in your own personal collection.... scary.....
(not to create any paranoia on your part, but I'm sure that, from now on, you will look at your stash of expensive and rare bottles with a different eye...) 😊

I lately wrote a comment on a Facebook post about probably one of the most expensive wine dinners in history, organized by Fine Wine Experience in Hong Kong, at 108,000 HKD per person (read the article here), that it is quite funny to see all of these bottles of 1800s and early 1900s suddenly reappearing and coming back on the market from nowhere... (supposedly from unnamed private collectors who have been collecting them for decades....)... well, well.... it really makes me wonder as, frankly, I haven't seen that many as over the past 5-6 years... offered by both retailers and auction houses... while already back in the 90s and 2000s they were barely any on the markets and the few remaining ones were super hard to find.... nowadays, it seems that you can find some bottles of 1800s and early 1900s vintages everywhere and even in older vintages than the ones that were already difficult to find 20-25 years ago... surprising, no?... just saying... but it seems that there is something fishy about this... (and that is the Wine Quality Control Director talking here..)... 


Chateau Mouton Rothschild 1945 - Upper and Lower Labels© LeDomduVin 2018


- The lower label or main Label of this particular bottle is rough and shows signs of time, yet the paper, the size, the color(s), the font and the details are correct. And for those of you who may not know, R.C. meaning "Reserve du Château" is also correct. Therefore, no problem here either. 



Chateau Mouton Rothschild 1945 - Lower or main Label© LeDomduVin 2018

5. Conclusion

So, in conclusion, and to recap, I will say that this Jeroboam of Mouton Rothschild 1945 is a genuine bottle, and not a counterfeit, as all of its details are correct:
- The capsule (size, height, color, font, markings)
- The color and roughness of the glass, as well as the shape of the bottle (shoulder slightly broader than the bottom) and defaults of the bottle, as well as the lack of markings, are normal and expected for a 1945 vintage bottle
- The labels are detached and in 2 pieces (the upper one smaller in width) 
- The bottle writings, number, font, color, and size also match  

One day if I open the bottle I will let you know how was the cork and if in fact, it confirmed the authenticity of this bottle...


Obviously, and if you did not know prior to reading this little post, you will know now how to identify whether the bottle of Mouton 1945 you stashed away (either for investment and/or for your old days or a really special occasion) is a fake/counterfeit bottle or not...

It is easy, if all the above do not match, then it is a fake. For example, if  
- The capsule is wrong in color or markings, 
- The shape of the bottle is wrong, straight rather than broad shoulders, or too new for the vintage
- The label is in one rather than two pieces, and/or the width is the same for both labels. 
- It lacks a bottle number or states a wrong bottle number, or has been printed with the wrong color or font
- It presents glass markings which would not have been applied in 1945.
- And if you are able to see that the cork presents wrong markings or signs for the vintage. 





6. Authentication

Authentication is a hard job which is not as easy as people may think. Basically, while inspecting the bottles, you always have to think, refer to your memory and knowledge, check with previous inspection results and pictures if needed, and ask yourself some questions, more especially if you have any doubts and/or if any of the usual bottle, capsule and label characteristics for this specific producer and vintage do not seem to match with bottles previously inspected.

And answers to these questions only come with knowledge and experience and time. You could always ask the winery directly by sending them via email some pictures for their review and comments. Yet, even if it seems that the best place to find the answer is to go to the source, it is not  always the best choice and the right answer is not always guaranteed, as even the winery may not have the answer to your question(s) as they (even them) may not know or may not have records going back that far....

It is not easy I'm telling you... and if you decide to pursue a career into Wine Quality Control and Wine authentication (like me), you better start to build your own database of references with pictures and even label samples, either detached from old bottles or pictured closely enough to check the small details, as you will need it. Taking notes is also very important. (*)

In any case, even if you use your own knowledge, experience, memory, and any other references you may have to inspect and authentify a bottle, you will always have to ask yourself some questions as  for old vintage (pre-1960s) the capsule, cork, and label of a wine from same producer and vintage may slightly differ depending on

- the bottling time for example: is this bottle an original? or has it been reconditioned? re-corked? re-capsuled? relabeled?

- the negociant who bottled it at the time:  remember that until the mid 60s (1967 to be exact - when it became mandatory for the Chateaux to bottle their own wine(s) - even if some Chateaux started as early as the 1920s), most Chateau owners only tended their vineyards, crafted their wines to then put them in barrels and sell them to the negociants; but it was the negociants who, in turn, handled the rest of the process from wine aging, bottling, labelling, promotion, sales and distribution (and that from as far back as the early 17th century). Therefore, for very old vintage, it is not surprising to see a bottle with a negociant label differing from the one from the Chateau or even another negociant ... (to be continued soon) 



Et voila,

That's all folks! for today..... 

Stay tuned for more post like this one with pictures and details..... 


I wrote this little article on inspecting a Jeroboam of Mouton Rothschild 1945 in honor to celebrate, (a few days ahead), August 14th, 1945, the day when it was announced that Japan had surrendered unconditionally to the Allies, effectively ending World War II.

A day most commonly accepted as the end of World War II when the Japanese accepted the terms and surrendered, even if the real ending was when General of the Army, Douglas MacArthur, Supreme Commander for the Allied Forces, signed the Japanese surrender document aboard the battleship, U.S.S. Missouri in Tokyo Bay, Japan, on September 2, 1945







Cheers! Santé! 

Dominique Noël a.k.a. LeDomduVin

(*) maybe one day, I'll write another post to explain more in details what are the requirements for the job...

©LeDomduVin 2018