Monday, January 6, 2020



THIS JANUARY... KEEP IT DRY!!! by ©LeDomduVin 2019
THIS JANUARY... KEEP IT DRY!!! by ©LeDomduVin 2019

Unless you are hibernating in a cave somewhere in a remote place with no internet, no radio and no TV, you have surely heard about the "DRY JANUARY". 

But, what is "DRY JANUARY"? 

As per Wikipedia: "Dry January. ... The term "Dry January" was registered as a trademark by the charity Alcohol Concern in mid-2014; the first-ever Dry January campaign by Alcohol Concern occurred in January 2013. In the leadup to the January 2015 campaign, for the first time, Alcohol Concern partnered with Public Health England." - Wikipedia

England Dry January by ©LeDomduVin 2019
England Dry January by ©LeDomduVin 2019

So, basically, it is understood that DRY JANUARY was created in England (in 2013) to encourage people (Britons mostly) to stop drinking for a whole month, to counter the "excessive" drinking habits of many, to dimish or prevent people from drinking too much (in general), and, to a certain extent, probably sober up after the end of the year holidays too, which usually end up becoming 2 full weeks of food and alcohol binging.

Coca-Cola French ad #survivingjanuary
Coca-Cola French ad #survivingjanuary

The Brits have the reputation of being heavy beer drinkers, as well as spirits and cocktail drinkers, and, thus it is no wonder why such " NO ALCOHOL for a month" campaign would be initiated there. However, it would have been a good thing, if this idea would have stayed within the boundaries of the Brexiting Kingdom. But, NO! It crossed the Channel to contaminate the mind of its European neighbours (France in particular) and give ideas to some American companies (already ruling the soda world) on how to capitalize on it (see the Coca-Cola french ad above #survivingjanuary).         

THIS JANUARY... KEEP IT DRY!!! by ©LeDomduVin 2019
THIS JANUARY... KEEP IT DRY!!! by ©LeDomduVin 2019

So, for those of you who probably won't be able to do the DRY JANUARY and/or to resist to the temptation of drinking any alcohol for 1 month, I came up with a selection of beverages for you to keep this January DRY!!! 😉 

  • Dry Beer
  • Dry Vermouth
  • Triple Sec (meaning 3 x dry)
  • Whiskey & Dry
  • London Gin Dry
  • Dry Martini
  • Dry Sherry
  • Muscadet (super dry white wine - France)
  • Albariño (dry white wine - Spain)
  • Sauvignon Blanc (dry white wine - New Zealand or elsewhere as you prefer)
  • Grüner Veltliner (dry white wine from Austria)  

Of course, this list is non-exhaustive and other beverage (beers, sparklings, wines and spirits) could have been added, but this was just an example to show you what are your alternatives to keep this January DRY. 

Enjoy the whole rest of the month of January without drinking a drop of alcohol, if you can and if it is what you want. 

Personally, as a Sommelier and a Wine Lover, and as someone who made a career out of buying, selling, promoting, tasting and drinking wines (and spirits, and alcohol in general) for the last 28 years, I won't be able to do so, and I feel no shame about it.  

Life is too short! And if done with moderation, as Marie Lloyd used to sing it: a little (bit) of what you fancy does you good!     

Cheers! Santé!

LeDomduVin (a.k.a. Dominique Noel)

@ledomduvin #ledomduvin #dryjanuary #januarydry #januarydryalternatives #beverageselectionfor dryjanuary #beverageselections #lesphotosadom #lescollagesadom #lesmemesadom #lescreationsadom #vin #wine #vino #wein #noalcohol #noalcoholforonemonth #noalcoholmonth 


  1. We are trying dry January as well, partly because of the health benefits but I am also telling myself we will save a few pennies to buy a wine fridge from Elite Wine Refrigeration!

    Wouldn't that be wonderful!

    1. However, not sure if you understood what i was trying to say in my post, but I'm not trying the Dry January, I'm against it. And the title of my post was sarcastic, meaning "Keep it dry" by drinking dry wines and spirits. :-)