Tuesday, March 15, 2022

LeDomduVin: Bordeaux Reading the Label

Bordeaux Reading the Label

by @ledomduvin 2022

Reading Bordeaux labels can be quite challenging for those who are not acquainted with it (and don't get me started on Burgundy or German labels, it's even worst 😅).

Yet, if you take the time to understand it, it is quite simple and logical somehow. I hope this slide will help you to better understand it.

To be fair, this is an old example of Bordeaux Label, Château Margaux for this example. Nowadays, front labels tend to be more sober, clean, colorful or not, and/or minimalistic, crowding the back label with countless details, descriptions, and symbols/signs/logos.

I recently read an article talking about getting rid of the back label, which may work for the national/local market, but might prove difficult for export.

Moreover, it will contradict the current trend of having cleaner and easier to read front labels, as well as ruin all the efforts that have been made within the last 10-15 years to achieve it.

Are we going to regress and go back to complicated front labels? Time will tell.

Along with the maps and numbers, I've previously posted, I have created about 15 slides for a Wine Class on Bordeaux. I've tried to make them educational, informative, and easy to understand at first glance.

Hope you'll like them, and maybe even learn something from them, you never know.

Cheers! Santé! Drink responsibly and take good care of yourself. 😁👍🍷


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